On September 1st, 2024, Axel Vuylsteke has been appointed as the new Chief Executive Officer of Vinventions, succeeding Denis Van Roey, who led the company with dedication and foresight and set solid foundations for the future of Vinventions. This leadership change marks the start of a new chapter for Vinventions as the company continues to drive innovation and sustainability in the wine, spirit and oil closure industry.

Axel Vuylsteke brings over two decades of experience in the beverage industry, with a proven track record in growth across international markets. His appointment aligns with Vinventions’ commitment to maintaining its leadership position through innovation, operational excellence, and sustainability.

Turning challenges into opportunities

Vinventions, known for its pioneering approach in the closure solutions sector, is entering a period of strategic adaptation to the challenges faced by the industry. Axel Vuylsteke is committed to guiding the company through this challenging business landscape by turning obstacles into opportunities by partnering with customers to allow for mutual growth.
With a hands-on leadership approach, he aims to build high-performing teams while ensuring the company’s continued focus on sustainability, innovation, and customer centricity—values that have long defined Vinventions’ market position.

A focus on sustainability and innovation

Under Axel Vuylsteke’s leadership, Vinventions will continue to prioritize sustainability in its operations and products. Axel Vuylsteke highlights the importance of aligning with market demands.

An open and collaborative leadership approach

In his first weeks as CEO, Axel Vuylsteke plans to focus on understanding the business from the inside out by actively listening to employees, partners, and stakeholders. “My immediate priority is to engage with the entire Vinventions team but also with our customers in different countries to ensure we collectively address the current market situation and deliver on our short-term goals,” he said.

Axel Vuylsteke’s leadership approach is centered around transparency, collaboration, and empowerment, fostering an environment where innovation and performance can thrive. He is confident that, despite the challenges ahead, Vinventions will continue to deliver exceptional solutions and meet the evolving needs of its global customers.